What makes an effective Experiential marketing professional?
The measure of the professional is the ability to 'get the right things done.' This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in a Experiential marketing job without the acquired habits of mind that mold them into results.Vincent Faulkner identifies the practices essential to Experiential marketing effectiveness that can, and must, be learned.
Ranging widely through the annals of Experiential marketing Vincent Faulkner demonstrates the distinctive skill of the professional and offers fresh insights into new and seemingly obvious business situations.PLUS, INCLUDED with your purchase, are real-life document resources; this kit is available for instant download, giving you the tools to navigate and deliver on any Experiential marketing goal.