Do You Want to Keep Your Customers Forever?

by Joseph B. Pine (Author), Don Peppers (Author), Martha Rogers (Author)
Buy for $9.99 Excerpt

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

Format
EPUB
Protection
Watermark
Publication date
March 01, 2010
Publisher
Collection
ISBN
9781633691421
Paper ISBN
9781422140277

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