Collision Course

by Hans Greimel (Author), William Sposato (Author)
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The saga of Nissan and Renault CEO Carlos Ghosn's shocking arrest for corporate malfeasance, and later escape from Japan by being put in a box and spirited away on a private jet by former Green Berets, is the stuff of movies. But there's so much more to this sprawling story of how Ghosn—arguably the most important foreign businessman ever to set foot in Japan—saved Nissan, built a colossal auto empire, and remade the model for global cooperation in a massive and massively important industry. Only so it seemed. Behind the scenes, culture clashes, infighting, corporate traditions, and government involvement made for a fragile, teetering alliance between carmakers. Collision Course is part cautionary tale; part object lesson; part forewarning about the increasing complexity of doing global business in a nationalistic world.

  • Entertaining narrative.
  • Authoritative and deeply considered account of a complex story from creditable, on the ground reporters.
  • Instructive story about organizational culture, globalization, and the intersection of interests.
  • Draws on history and shines a light on a world many only barely know (Japan Inc).
  • Timely, smart.

Audience: Narrative non-fiction enthusiasts, automotive industry enthusiasts, global business managers, Japanophiles, business audience interested in the intersection of globalization and nationalist politics, news junkies.

Publication date
August 03, 2021
Publisher
ISBN
9781647820480
Paper ISBN
9781647820473
File size
2 MB